Ah the days of name tags, sewn into every garment you owned – even socks if I remember correctly. In blue, red, black, always on white tape: each tag turning the most mundane pair of pants into your very own personal fashion label. The purpose back then was to stop loss/theft (you laugh, but someone stole my wet swimming costume once). As we outgrew the need for branding, Mum was given her own set of grown-up name tags by a friend, to sew into her own homemade fashion house clothing. Twenty years down the line, I proudly sewed one of these into the green dress.
It felt like a historical moment. And, with any luck, should keep the wet cossie thief at bay.
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